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That’s pretty impressive penetration
considering Defenders didn’t get into smart home devices until 2014. The company then backed off of those sales for a time to re evaluate and
retest the market. This year, it has jumped back in full force. “We’re a test and measure company,” Boyce said. “We test everything. We do a lot of analytics.
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While the future is bright, Boyce admitted Defenders’ 20 percent year over year growth rate could be difficult to maintain. “That’s not because the business isn’t healthy; it’s just that the number gets so big,” he said. He’s confident Defenders
will continue to grow faster than the industry average. To meet growing demand, Defenders—which has 2,840 employees overall, including nearly 900 in Indiana—has doubled its number of installers and at home consultants in the last year to 1,755, Boyce said. The sky is falling?Defenders exclusively uses equipment
made by ADT Inc. And ADT provides the monitoring service for all Defenders customers, who typically pay $99 to $700 for installation, depending on home size and product choices.
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